3 Reasons Why Bluetooth Beacons Don't Deliver.. Yet
A “Paradigm Shift”. That’s what the marketing for Bluetooth Low Energy (BLE) Beacons has suggested. We’ve also heard other buzzwords like “hyper-local contextualized content”, which is corporate jargon for “it serves you ads”. Apple introduced its iBeacon technology and Google followed suit with Eddystone, but they both agreed that these quarter-sized devices would revolutionize how consumers interact with retail locations, and beyond. So where is the revolution? Certainly, BLE Beacons have…
