Analytics of Regular Customers

Jason was a regular at the coffee shop.  He had glasses and a white beard.  Spending a few hours reading or working on his laptop on weekday afternoons is how we usually saw him.  He was always friendly to the staff. He’d been coming so long that he had become a staple, one of the people we just expected to always be there. Then one day Jason stopped coming. And that’s when the questions started.  Was he OK? Had he moved, or found a different coffee shop?  Maybe he started a new job. Did our…


Blocking Adult Content on Public WiFi

As the manager of a venue that offers Free WiFi, you want to make sure that it is fast, reliable, and secure.  You also want to make sure that your patrons have a comfortable experience.  You want them to choose to come back again and again. One of your visitors accidentally or intentionally looking at adult content while using your Public WiFi is a tricky situation.  This behavior can make your other guests uncomfortable.  This sometimes leads to your internet service provider (ISP)…


Cohort Analysis

Cohort Analysis is now generally available for all WhoFi customers. The cohort function was added for directors of locations that wanted to see the direct impact of programs and events within their spaces. Rather than looking at your patrons as a single unit, breaking them into cohorts will help to identify patterns throughout the patrons life cycle. For example, if you host a popular Creative Writing group that is on Mondays afternoons, you can add all the patrons that attend  into a cohort…


WhoFi Windows version 5.0 is now generally available

Windows version 5.0.5 was released last week on June 7th, 2019. Version 5.0.5 is the first generally available version of the Windows 5 series. With Windows Agent version 5, WhoFi has made some  major changes from previous versions. Who's It For We changed the focus of the company from security to WiFi Analytics and Presence Analytics in 2015.  However our free Windows version continued to be written about in consumer blogs and tech magazines as it was still useful.  Although we've always…


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Insights Emails

We are excited to announce the new Insights Emails from WhoFi that you, our customer, will start receiving early in June. The Insights Emails are a first step in helping directors or managers get a simple, digestible view of what is happening at their venue, and simple relevant steps to help improve their space. From customer conversations, it became clear that numbers for numbers sake are worthless. You don't want a bunch of numbers. You want to be able to know what's happening quickly and…


5 Ways for Co-Working Spaces to Increase First Time Visitors

Getting first-timers through your door is one of the hardest marketing tasks, especially when on a tight budget. As a co-working space, you are vital to your business community.  It’s important that you promote your space so that new business owners look to you to plant their roots.  Let’s go over a few ways to do that. Promote Spectacular Events Putting together the right events is all about finding the right audience. There are a ton of meetups that draw a crowd of existing and aspiring…


How to Identify What Caused a Spike in New Visitors

A big jump in new users can be great news, but you need to understand who these people are and where they come from. Let’s take an example from our Analytics to look how you can break down a recent influx of visitors and gain valuable insight from it. Here’s a screenshot from our New vs Return Visitor dashboard: You can see that there was a large spike in First Seen users in the latter half of the month. Let’s zoom in and take a closer look at the time-frame where the spike takes place. By…


5 Questions to Ask Yourself when Unique Visitors Drop

Working with statistics is all about asking the right questions. It was Mark Twain that said, “Facts are stubborn things, but statistics are pliable.” It’s human nature to relax when things are improving, and panic when it looks like things are getting worse. Statistics tell a story.  A downswing in visitation numbers begs several questions to ask yourself before coming up with a response. 1. Have the Open Hours or WiFi Hours changed? Open hours have the most significant impact on how many…


How to Attract Repeat WiFi Users

Grace had been the director of her Library for 12 years, but she was facing a problem. Her analytics showed that hundreds of people from the community were using the WiFi, but most of them were only using it one or two times and then not coming back. Something was causing guests to visit one time and then disappear. The community impact of her library was decreasing because of poor visitation. Grace needed a plan of action on how to entice people to continue using the Free WiFi at the library.…


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5 Powerful Ways for Libraries to Increase First Time Visitors

Getting first-timers through your door is one of the hardest marketing tasks, especially on a tight budget. As a free educational center, you are vital to your community. Most libraries focus their time and effort to continue improving the resources they offer to their patrons, and they don’t focus as closely on talking about their successes to the people they serve. Libraries need to show off everything going on at the library. Let’s talk about how to do that. 1.Promote Events Your Library…