Analytics of Regular Customers

Jason was a regular at the coffee shop.  He had glasses and a white beard.  Spending a few hours reading or working on his laptop on weekday afternoons is how we usually saw him.  He was always friendly to the staff. He’d been coming so long that he had become a staple, one of the people we just expected to always be there. Then one day Jason stopped coming. And that’s when the questions started.  Was he OK? Had he moved, or found a different coffee shop?  Maybe he started a new job. Did our…


How to Identify What Caused a Spike in New Visitors

A big jump in new users can be great news, but you need to understand who these people are and where they come from. Let’s take an example from our Analytics to look how you can break down a recent influx of visitors and gain valuable insight from it. Here’s a screenshot from our New vs Return Visitor dashboard: You can see that there was a large spike in First Seen users in the latter half of the month. Let’s zoom in and take a closer look at the time-frame where the spike takes place. By…


5 Questions to Ask Yourself when Unique Visitors Drop

Working with statistics is all about asking the right questions. It was Mark Twain that said, “Facts are stubborn things, but statistics are pliable.” It’s human nature to relax when things are improving, and panic when it looks like things are getting worse. Statistics tell a story.  A downswing in visitation numbers begs several questions to ask yourself before coming up with a response. 1. Have the Open Hours or WiFi Hours changed? Open hours have the most significant impact on how many…


3 Ways to Increase WiFi Usage

WiFi is just another point of engagement for the modern business. Managing a physical space means you are now challenged to blend the digital and physical world and create an experience that people remember, and then tell their friends about. Whether you manage a rural library or a 5-star hotel, you are expected to please guests and reach back out to them. Communicating the advantages guests gain by connecting to the WiFi can be difficult. We’ll teach you a few basic strategies to improve…