Collecting Analytics Using a Unique Identifier
Sometimes people ask us why they should be using WiFi Analytics at their store or public venue. After all, beam counters and video cameras have been around for years. So what’s the value in monitoring the WiFi network if you already have other means of people counting or general visibility? There are several reasons to monitor WiFi activity at your store or public space to improve organizational decision making. The one we’d like to discuss today is the concept of a unique identifier. What is…
