5 Questions to Ask Yourself when Unique Visitors Drop

Working with statistics is all about asking the right questions. It was Mark Twain that said, “Facts are stubborn things, but statistics are pliable.” It’s human nature to relax when things are improving, and panic when it looks like things are getting worse. Statistics tell a story.  A downswing in visitation numbers begs several questions to ask yourself before coming up with a response. 1. Have the Open Hours or WiFi Hours changed? Open hours have the most significant impact on how many…