How to Identify What Caused a Spike in New Visitors

A big jump in new users can be great news, but you need to understand who these people are and where they come from. Let’s take an example from our Analytics to look how you can break down a recent influx of visitors and gain valuable insight from it. Here’s a screenshot from our New vs Return Visitor dashboard: You can see that there was a large spike in First Seen users in the latter half of the month. Let’s zoom in and take a closer look at the time-frame where the spike takes place. By…