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Find What Works: Google Analytics for Library Outreach Understanding

Why Google Analytics Matters for Libraries Today’s libraries are more than just buildings, they’re vibrant community hubs. From story‑times and author talks to coding clubs, homework‑help, and Spaces reservations—every interaction is an opportunity to connect with patrons. Yet many libraries still rely on anecdotal feedback to assess which library outreach and promotional efforts are successful.

by Christian Gutteridge

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WhoFi uses Google Analytics and Tag Manager to generate a better experience for end users by seeing which pages are most often used. WhoFi also uses Tag Manager to see if our Google Ads are effective in adding additional partners to our service.