Privacy in the era of Big Data

Your identity is your most precious asset. This includes the decisions, emotions, and thoughts that make you unique, ground your perspectives and connect you with like-minded people. It has also become the hottest commodity in the world.  How to maintain the privacy of your identity while still providing useful services to you as a customer has become a heated debate. Big data creates stories we couldn’t see before; subtle patterns formed from trillions of gigabytes of data sifting through…