10 Use-Cases for Presence Analytics in Brick and Mortar Business

The internet rocked retail to its core. Big institutions found themselves unable to compete on price and convenience with sites like Amazon and eBay. One by one titans fell, from Radioshack to Sears to Circuit City. It's not all dire straits, as the internet has also brought with it a bountiful new advantage to real-world business:  analytics. Soon stores and other physical spaces will use analytics for everything from customer relationships to staffing, driven by data rather than tradition.…


2018 WiFi Analytics Buyer's Guide

WiFi Analytics is an exploding industry, full of opportunity and misinformation.  With any new technology, it's easy for customers to feel confused about what they’re buying.  We’ve put together this buyer's guide on what you need to consider when getting started with WiFi analytics.  Who’s On My WiFi has been creating WiFi analytics solutions since 2015 and we've listed what hardware, software, or web services you might consider. WiFi Analytics is used to track the visitor activity at a…


11 Impressive Bluetooth Low Energy Use Cases

Jona Nalder We’ve covered how Bluetooth Low Energy Beacons aren’t all they’re cracked up to be.  Many companies have had difficulty implementing beacons in a way that meaningfully impacts their bottom line. Even with the challenge, a few companies have done incredible things using beacons in innovative augmented reality applications. This technology is being improved all the time, and eventually amazing use cases like these could become everyday features.   1. Guided Museum Tours The…


bluetooth beacon

3 Reasons Why Bluetooth Beacons Don't Deliver.. Yet

A “Paradigm Shift”. That’s what the marketing for Bluetooth Low Energy (BLE)  Beacons has suggested. We’ve also heard other buzzwords like “hyper-local contextualized content”, which is corporate jargon for “it serves you ads”. Apple introduced its iBeacon technology and Google followed suit with Eddystone, but they both agreed that these quarter-sized devices would revolutionize how consumers interact with retail locations, and beyond. So where is the revolution? Certainly, BLE Beacons have…


6 questions to ask yourself before buying WiFi Analytics

If you've been considering monitoring the wireless network of your event space, city hall, or coffee shop, you probably have quite a few questions about whether or not you really need a WiFi Analytics solution in the first place. We created an article in our new resources section to help you make the decision about whether or not a WiFi Analytics solution is really what you need, or if something else might be a better fit. You can read the article here: Do I really need a WiFi Analytics…