Add Search Optimization to your Library Marketing Strategies
Imagine a local patron searching for events this weekend and discovering your library’s program at the top of their search results! With WhoFi’s new update, all events created in the Community Calendar are now optimized to appear in search engines like Google. This feature bridges the gap between library marketing strategies and their communities, ensuring that your programs are visible and accessible to more local patrons than ever. Why SEO Matters for Libraries Search Engine Optimization…
5 Winter Library Program Ideas for 2025
As the chill of winter sets in, libraries are the perfect haven for warm community gatherings and engaging programs. This season, why not inspire your patrons with creative and heartwarming activities? Below, we’ve curated some fresh and fun library program ideas to spark your library’s winter lineup. These programs not only bring communities together but also highlight the library as a central hub for connection and learning. Looking for new ways to make winter memorable? Check out these five…
How to Add Programs from Community Calendar to MailChimp Emails
Keeping your library patrons updated on upcoming events is easy with WhoFi’s Community Calendar and MailChimp integration. In this guide, we’ll walk you through two methods to add your events to MailChimp emails: manually adding content or using an RSS feed for automatic updates.
If you'd prefer to watch the full process, check out our video tutorial that covers both methods in detail at the bottom of this post.
Method 1: Manually Adding Events
by Christian Gutteridge
Facing These Challenges at Your Library? Upgrade to WhoFi for a Solution
Why should your library upgrade to WhoFi? WhoFi’s platform provides a unified, easy-to-use dashboard that simplifies data collection, management, and reporting across all your services. Whether you’re managing events, tracking room reservations, monitoring patron wireless sessions, or preparing state reports, WhoFi brings everything together—allowing your library to run more smoothly and efficiently. If your library is facing any of the following challenges, it may be time to upgrade to WhoFi…
Partner Feedback Shapes 9 Community Calendar Product Updates
At WhoFi, we work closely with our partner libraries to understand their needs and challenges. Each of these product updates were released over the last three months in response to feedback from libraries looking for better ways to streamline their operations and improve patron experiences. Let's take a closer look at the challenges our partners faced and the benefits they are now enjoying with these enhancements. https://youtu.be/MhAGhzRttkQ 1. Automated Waitlists: Tackling Registration…
WhoFi and Wowbrary Integration Update
Supporting Libraries with Program Promotion At WhoFi, we strive to help community spaces thrive. One challenge library partners describe is letting members of the community know about the amazing programs happening at the library. Our tools support libraries in managing and sharing events with the community through Community Calendar, designed based on library feedback to simplify the process of planning, and promoting programs. By making it easier to showcase upcoming events, we ensure that…
5 Ways to Fail at Promoting Library Events (and How to Avoid Them)
If keeping attendance low at the programs your library provides is a priority this piece is for you. Promoting library events can sometimes feel like an uphill battle. But what if we took a look at things from the other side? Here are five sure-fire ways to fail at promoting your library programs, and of course, some tips on how to avoid these pitfalls using modern techniques.
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Second Quarter 2024 Public Library WiFi Utilization Trends
The second quarter of 2024 highlighted the ongoing importance of public library WiFi in promoting digital equity. There was a slight increase in WiFi utilization from the first to the second quarter, alongside a 7% year-over-year increase compared to the second quarter of 2023. This steady growth underlines the essential role libraries play in providing internet access. This analysis explores the latest data, revealing how libraries adapt to meet community needs through reliable internet and…
Why libraries use automatic reminder emails for event & room reservations.
Libraries are vital community hubs, offering spaces for events, study sessions, and meetings. Managing these spaces effectively is crucial to maximizing their usage and benefits. Automated reminder emails for event and room reservations can significantly enhance this process by addressing specific challenges faced by both patrons and library staff.
Challenges Without Automatic Event Reminders
3 Innovative Library Summer Reading Ideas
Summer reading programs have long been a staple of libraries, offering a fun and educational way for patrons of all ages to stay engaged during the summer months. This year, we found 3 summer reading ideas from libraries that we had to share. Hopefully they can help to attract more participants and make these programs even more exciting this season. Fresh Approaches to Summer Reading Libraries are adopting new methods to make summer reading programs more appealing and accessible. Instead of…