Cohort Analysis
Cohort Analysis is now generally available for all WhoFi customers.
The cohort function was added for directors of locations that wanted to see the direct impact of programs and events within their spaces. Rather than looking at your patrons as a single unit, breaking them into cohorts will help to identify patterns throughout the patrons life cycle.
For example, if you host a popular Creative Writing group that is on Mondays afternoons, you can add all the patrons that attend into a cohort labeled Creative Writing. Then as the weeks go on, you can see how often those individuals from the writing program come back. This creates an effective way to measure the success of the program in bringing and keeping Patrons.
This same method can be used for certain bands, user groups, and more.
As you can see in the picture above, the cohort feature is found in the filter area. To create a cohort, you will first click on the data you'll want to group into a cohort. You will then be redirected to create your cohort name. Finally, you run your WhoFi reports with the Cohort applied to see Cohort specific results.
WhoFi Windows version 5.0 is now generally available
Windows version 5.0.5 was released last week on June 7th, 2019.
Version 5.0.5 is the first generally available version of the Windows 5 series.
With Windows Agent version 5, WhoFi has made some major changes from previous versions.
Who's It For
We changed the focus of the company from security to WiFi Analytics and Presence Analytics in 2015. However our free Windows version continued to be written about in consumer blogs and tech magazines as it was still useful. Although we've always appreciated our free user base, the needs of our free users and the needs of our customers have been in conflict for a few years now. The re-engineered release of Version 5.0 focuses completely on our WiFi Analytics customers. All future versions will focus on them as well.
Architecture
We built Windows 5 and above on a new core system and started from the ground up re-engineering the agent. The software is now dependent on .NET 4.5. The agent also runs as a service by default. The windows visual interface is more of a wrapper around the underlying service. This greatly benefits customers using the agent as an always on source for visitor intelligence. We also built version 5 to natively take advantage of 64-bit systems. To do this, the agent now comes in both 64-bit and 32-bit varieties. If you're unsure of what to use, please contact your customer service rep or go through the Setup Wizard in your online analytics account.
New Features
There are several new features we've added to support gathering statistics of Guest WiFi networks. We implemented using SNMP to gather information from certain Cisco Wireless controllers commonly used in City Government IT. We also implemented captive portal or splash page detection to enable better metrics when customers have Acceptable Use Policy pages, etc. And finally, there are several minor tweaks and updates that have been changed to give customers a better experience.
Insights Emails
We are excited to announce the new Insights Emails from WhoFi that you, our customer, will start receiving early in June.
The Insights Emails are a first step in helping directors or managers get a simple, digestible view of what is happening at their venue, and simple relevant steps to help improve their space. From customer conversations, it became clear that numbers for numbers sake are worthless. You don't want a bunch of numbers. You want to be able to know what's happening quickly and take actions to improve your community.
The Insights Emails are designed to give just enough information about what happened in a space, and then to give relevant blog content about steps you can take to improve your space, based on your visitor usage.
How does this help me?
Lets say you're a coworking space that's been trying to grow the number of people who visit your location. And it's turns out that last month, there was a user group that brought in a lot of first time people. But, since it was after hours, you didn't even know about it.
Here's where insights emails really shines.
The insights email will let you know about the spike at your location. It also sends a relevant blog post about how to how to dig in and find which user group caused the spike in first timers. It also suggests that you might want to have that user group or a similar user group at your space again so you can grow your membership.
The new insights emails will start going out to all customers in early June as part of your standard analytics service. We hope it helps you improve your venue, increase your membership, and ultimately improve your community.
Name Change
Who's On My WiFi officially changed it's name to WhoFi today.
There were several reasons for the name change, but one of the most important is that WhoFi is now more representative of what we actually do.
Although we started in wireless security about 6 years ago, we migrated to Visitor Intelligence and Analysis about 4 years ago, and our old name was starting to cause confusion.
Our beloved owl logo is staying the same, however, over the next 30 days, you'll see the name WhoFi being used on everything we release. You'll start to see the name change in our Agents as new agents come out, and on our Analytics platform over this weekend.
We've also combined the blog into our new main website as well.
If you haven't visited our main site in a while, be sure to visit WhoFi here at https://whofi.com