WhoFi Publishes A Book About WiFi Analytics

WhoFi co-founder, John Kerber, recently published a book about WiFi analytics and how advanced technology can create stronger communities. The book, titled WiFi Analytics; Track, Improve, Grow, discusses how to help real-world spaces engage with visitors to create sustainable growth. 

It’s written for everyone from library managers to IT professionals. WhoFi provides the insight you need to better serve your communities. By publishing this book, we hope to help more people understand the value of community spaces and how to use data to showcase this. In a time when every industry and individual rushes to go digital, clarity and connection happen in the real world.

“The value in WiFi analytics is to help real-world communities and spaces not become digital, but to retain and enhance their unique qualities. At the same time, to stay relevant our industry needs to help the physical spaces and communities stay top of mind when their members are spending time in the digital world.” –John Kerber, WhoFi co-founder, and author 

The book covers topics such as which industries use WiFi analytics and what hardware, software or service you need to get started. The format is easy for even non-techy people to understand. The reader will learn more about the specific technologies that work together to improve public venues and communities, such as social WiFi, foot traffic, guest WiFi, WiFi marketing and presence analytics. 

WhoFi is pioneering the technology used by public spaces and businesses to provide valuable insight into the community they serve. WhoFi offers companies and governments the opportunity to make better, data-influenced decisions while respecting the privacy of its’ WiFi users. All WhoFi reports and statistics provided respect citizen privacy, and are generated without requiring or storing their personally-identifying information.

WiFi Analytics; Track, Improve, Grow is currently available on Amazon Kindle.