Public Library Insights Q2 of 2021

When analyzing WiFi insights data and looking for usage trends over the past year, we’ve identified clear fluctuations in use that seem to correlate with particular service areas, important timelines in the pandemic, and/or library outreach efforts. As we look at the data for Q2, there are some interesting changes to these numbers, along with a steady increase in WiFi usage across service areas. The COVID-19 pandemic certainly brought about many changes in the way patrons interact with their…


Monthly At A Glance Report Simplifies Board Reporting

WhoFi is happy to announce the release of the monthly At A Glance Report for all partner libraries. Through conversations with our public library partners, it became clear that there was a need for a simplified board report surrounding their patron WiFi usage. Previously library directors used another WhoFi report, the Trend Summary, to show WiFi usage. The Trend Summary Report is a detailed view of the monthly usage and is great for digging deeper into usage patterns. While directors enjoy the…


Public Library Insights One Year Into The COVID-19 Pandemic

The past year has brought many changes and challenges. And it’s also created an environment for growth. Faced with uncertainty, libraries rose to the challenge and adapted their services to meet the changing needs of their communities. In many ways, libraries are able to meet patrons' needs now even better than before. The flexibility of these new offerings made it easier to reach additional community members, and our library partners think these changes are here to stay. It’s helped libraries…


How the time of day patrons use WiFi is changing

Free WiFi at public libraries is an often used resource for many patrons.  The pandemic is causing changes in how libraries operate and how patrons use library resources.  This post covers how the pandemic has caused changes in the times of day that Free WiFi at public libraries is utilized.  We show the WiFi usage times from before the pandemic in March of 2020.  We then further show how the times have changed throughout the year 2020. The Data WhoFi is a leading provider of Wireless Session…


The Economic Impact Of WiFi Connection

Providing free WiFi in public libraries improves communities. Internet should be viewed as an investment, not a cost, to public institutions. This blog explores the theories that support these statements and outlines the research that proves the economic impact of a WiFi connection.  More than 200 hundred years ago, Adam Smith stated that “the wealth of nations included the acquired and useful abilities of all the inhabitants or members of the society.” Acquired abilities that are useful for…


wifi analytics book cover

WhoFi Customers Can Download WiFi Analytics Book For Free

Exciting news for our WhoFi partners: our recently published book, WiFi Analytics: Track, Improve, Grow, is now available to all customers as our gift to you. You can access your digital copy of the WiFi analytics book by logging into your WhoFi dashboard and going to the monthly report section.  At WhoFi, we strongly believe that insights gained through WiFi analytics can improve communities and strengthen public spaces. This is why our co-founder, John Kerber, recently published a book about…


Urban and Rural Comparison Analysis: Effects of COVID-19 on Public Library WiFi Use

As we set out to gather data on the library WiFi usage numbers amid the COVID-19 health crisis, we analyzed the effects of COVID-19 on public library WiFi use in urban and rural areas. We wanted to know the effects of COVID-19 on public library WiFi use by population size. For this comparison, we consolidated data from our library partners to identify trends in service areas based on population size. We want to know if library WiFi usage changed by population size and if so by how much. Did…


Timeline: Effects of COVID-19 on Public Library WiFi Use

We analyzed data from our library partners to understand the effects of COVID-19 on public library WiFi use. We intended to determine how, or if, the spread of COVID-19 affected public library WiFi usage and patron behavior. And if it did, how, when, and why did patron behavior change. This analysis includes all population sizes and service areas of our library partners.  Our data shows that between the first week and last week of March, visitor usage dropped significantly, then leveled. It’s…


Effects of COVID-19 on Public Library WiFi Use

Public libraries adapt to the needs of their local communities. This has proven to be true in the COVID-19 pandemic. We analyzed data from our library partners to understand the effects of COVID-19 on public library WiFi use. While 98% of public libraries closed their doors to the public by the end of March, libraries quickly adapted to continue service. These changes came in many forms, one of which is the continuation of free WiFi service. This report takes a detailed look at WiFi usage…


Library Parking Lots Become WiFi Hotspots In Response To COVID-19 Closures

Drive up, pick a spot and open your laptop. Drive-in WiFi is an emerging trend in response to public spaces closing due to the COVID-19 outbreak. It’s a scene reminiscent of drive-in movies, except people are using WiFi from inside their car, instead of enjoying a film while comfortably seated on the grass.  The outbreak of COVID-19 shuttered businesses and public spaces across the world. While we all stay at home to slow the spread, many of us remain comfortably connected to the internet. Yet…