Public Libraries Continue To Serve Communities While Closed to The Public
As of March 17, 2020, the ALA executive board recommends closing public libraries to the public. This message comes as many cities enforce closings for public places to prevent further spread of the COVID-19 virus. This public health crisis further illuminates the digital divide and the need for equal access to information. While our library customers are closing their physical location to protect the health of patrons and the entire community, many are choosing to make WiFi access…
How Libraries Help Remote Workers
Your public library offers so much value to your community. Everything from children’s programming, language learning, print, audio and digital books, and that’s just the beginning. And what about considering the public library as a workspace for remote workers? Libraries could serve the remote working community by promoting their space as such. A recent report shows that remote work has surged 400% in the last ten years. Work flexibility is becoming an expectation for the Millennial…
WiFi analytics relieves the burden of data tracking for public libraries
Public libraries provide a safe space for communities to come together. They serve communities in urban, suburban, and rural neighborhoods. They provide cultural and economic value. And now, many libraries are becoming community hubs. Libraries and public spaces can use WiFi analytics to help tell their story, reinforce their value, and better serve their community. Using WiFi analytics is the best way to harness technology to build strong communities, and it’s easier to do than you may think.……
Using WiFi Analytics To Improve Patron Experiences
The best way to improve your space for your patrons is to analyze the actions of those who frequent your space. Actions speak louder than words, and in the case of creating a thriving public venue, this is absolutely true. People will let you know if you’re meeting their needs by showing up, or not. Make sure your space is answering the call. Use WiFi analytics to understand what your patrons want so you can improve their experience and your space. WiFi analytics is an easy-to-use technology…
WhoFi Publishes A Book About WiFi Analytics
WhoFi co-founder, John Kerber, recently published a book about WiFi analytics and how advanced technology can create stronger communities. The book, titled WiFi Analytics; Track, Improve, Grow, discusses how to help real-world spaces engage with visitors to create sustainable growth. It’s written for everyone from library managers to IT professionals. WhoFi provides the insight you need to better serve your communities. By publishing this book, we hope to help more people understand the value…
How To Improve Community Spaces In 2020
Communities thrive on interaction. A pleasant and well-designed public space or gathering place has the power to bring people together, which builds stronger communities through connection. When people are connected-every individual, parent, child, and family feel supported. These thriving communities take intentional effort and thoughtful planning. Voters, city planners, businesses and managers of public spaces work together to bring the vision to life. Many of these improvements require…
Analytics of Regular Customers
Jason was a regular at the coffee shop. He had glasses and a white beard. Spending a few hours reading or working on his laptop on weekday afternoons is how we usually saw him. He was always friendly to the staff. He’d been coming so long that he had become a staple, one of the people we just expected to always be there. Then one day Jason stopped coming. And that’s when the questions started. Was he OK? Had he moved, or found a different coffee shop? Maybe he started a new job. Did our…
How to Identify What Caused a Spike in New Visitors
A big jump in new users can be great news, but you need to understand who these people are and where they come from. Let’s take an example from our Analytics to look how you can break down a recent influx of visitors and gain valuable insight from it.
Here’s a screenshot from our New vs Return Visitor dashboard:
You…
5 Questions to Ask Yourself when Unique Visitors Drop
Working with statistics is all about asking the right questions. It was Mark Twain that said, “Facts are stubborn things, but statistics are pliable.” It’s human nature to relax when things are improving, and panic when it looks like things are getting worse. Statistics tell a story. A downswing in visitation numbers begs several questions to ask yourself before coming up with a response. 1. Have the Open Hours or WiFi Hours changed? Open hours have the most significant impact on how many…
3 Ways to Increase WiFi Usage
WiFi is just another point of engagement for the modern business. Managing a physical space means you are now challenged to blend the digital and physical world and create an experience that people remember, and then tell their friends about. Whether you manage a rural library or a 5-star hotel, you are expected to please guests and reach back out to them. Communicating the advantages guests gain by connecting to the WiFi can be difficult. We’ll teach you a few basic strategies to improve…