Cloud Managed vs Cloud Analytics
When discussing wifi hardware options with customers, sometimes they become confused about whether or not they need a Cloud Managed access point solution to use a cloud based WiFi Analytics access point solution. There are also customers with security concerns about their “local network data being in the cloud” when it comes to WiFi Analytics. So let's start at the beginning. Cloud Managed vs On-Premise Solutions Cloud Managed hardware shouldn’t be confused with a Cloud based WiFi Analytics…
A Brief History of Location Analytics [Infographic]
A Brief History of Location Analytics Location Analytics is using data from a physical location to learn something. This article goes through a brief history of how this technology has changed over time. Like any other analytics, its power grows exponentially with each source of data added. At it’s most basic level, location analytics is just counting what happens is a space. In that case, it’s as old as mathematics. The inventor of Location Analytics would be a Sumerian shop-keeper counting…
Why You Need Location Analytics
Location Analytics will be as familiar as cell phones within the next 10 years. The technology is not a quantum leap. Your cars won’t fly, and your merchandise won’t teleport to front doorsteps. The reason Location Analytics is so important is not that the technology is so advanced; it’s because it’s so simple. You already have the hardware You already have all of the information that Location Analytics can tell you, but you probably don’t know how to get it. Think about the Access Points that…
Aerohive plugin now available
WhoFi is happy to announce the release of our new Aerohive Plugin. Now anyone with Aerohive access points can connect directly to WhoFi Analytics. WiFi Analytics offers additional insights and analysis with no additional hardware. All that is required is a Hive Manager Select account as well as a Whofi account. The integration is seamless and can handle both single and multi-location systems. The trend towards WiFi data being used to aid in business decision making is continuing.…
Aruba Plugin Now Available
WhoFi is happy to announce the completion of our Aruba integration and the release of our new Aruba Plugin. The East Meadow Public Library in East Meadow, New York became the first customer to use the new plugin. They booted up their server last Wednesday morning and began receiving WhoFi's WiFi statistics without the use of an additional agent. Now anyone with an Aruba network can plug in directly to Who’s On My WiFi Analytics with no additional hardware. All that is required is the…
Privacy in the era of Big Data
Your identity is your most precious asset. This includes the decisions, emotions, and thoughts that make you unique, ground your perspectives and connect you with like-minded people. It has also become the hottest commodity in the world. How to maintain the privacy of your identity while still providing useful services to you as a customer has become a heated debate. Big data creates stories we couldn’t see before; subtle patterns formed from trillions of gigabytes of data sifting through…
5 Reasons WiFi is the Champion of Presence Analytics
For years a battle has been raging over the field of presence analytics. Businesses want in-store metrics to track visitors like they do website traffic, and several new technologies have risen to the task. Only 1 method is supreme, and we’ll break down how each technology works to show you the winner. The 6 Methods of Automated Detection There are 6 ways to track foot traffic: Beam Counters Video cameras Floor Sensors Beacons Thermal Images WiFi Each method has its strengths and…
Collecting Analytics Using a Unique Identifier
Sometimes people ask us why they should be using WiFi Analytics at their store or public venue. After all, beam counters and video cameras have been around for years. So what’s the value in monitoring the WiFi network if you already have other means of people counting or general visibility? There are several reasons to monitor WiFi activity at your store or public space to improve organizational decision making. The one we’d like to discuss today is the concept of a unique identifier. What is…
Digital and Physical Analytics Today and Tomorrow
Website Analytics has revolutionized online marketing. It’s now an indispensable tool for any business that has an online presence. Track where your customers are coming from, how long they stay, and what they buy. Send ads based on what products they linger on or return to, and suggest products that they will find interesting based on their past behavior. All of these are great features that web analytics provide, but most businesses are much more than a website. Can the power of website…