Collecting Analytics Using a Unique Identifier
Sometimes people ask us why they should be using WiFi Analytics at their store or public venue. After all, beam counters and video cameras have been around for years. So what’s the value in monitoring the WiFi network if you already have other means of people counting or general visibility? There are several reasons to monitor WiFi activity at your store or public space to improve organizational decision making. The one we’d like to discuss today is the concept of a unique identifier. What is…
Digital and Physical Analytics Today and Tomorrow
Website Analytics has revolutionized online marketing. It’s now an indispensable tool for any business that has an online presence. Track where your customers are coming from, how long they stay, and what they buy. Send ads based on what products they linger on or return to, and suggest products that they will find interesting based on their past behavior. All of these are great features that web analytics provide, but most businesses are much more than a website. Can the power of website…
10 Use-Cases for Presence Analytics in Brick and Mortar Business
The internet rocked retail to its core. Big institutions found themselves unable to compete on price and convenience with sites like Amazon and eBay. One by one titans fell, from Radioshack to Sears to Circuit City. It's not all dire straits, as the internet has also brought with it a bountiful new advantage to real-world business: analytics. Soon stores and other physical spaces will use analytics for everything from customer relationships to staffing, driven by data rather than tradition.…
The 4 Best Ways to Discover Devices on an IPV4 Network
After deciding to monitor WiFi Usage to collect insights into your business or organization, you’ll be faced with the choice of how to actually retrieve the device information from your network. It’s obvious that you can always log in to your wireless router or access point and see the IP addresses and MAC addresses. However, this type of one time, manual process does not allow for insights or intelligence to be gathered from the changing dynamics of which devices are on the network over…
2018 WiFi Analytics Buyer's Guide
WiFi Analytics is an exploding industry, full of opportunity and misinformation. With any new technology, it's easy for customers to feel confused about what they’re buying. We’ve put together this buyer's guide on what you need to consider when getting started with WiFi analytics. Who’s On My WiFi has been creating WiFi analytics solutions since 2015 and we've listed what hardware, software, or web services you might consider. WiFi Analytics is used to track the visitor activity at a…
11 Impressive Bluetooth Low Energy Use Cases
Jona Nalder
We’ve covered how Bluetooth Low Energy Beacons aren’t all they’re cracked up to be. Many companies have had difficulty implementing beacons in a way that meaningfully impacts their bottom line. Even with the challenge, a few companies have done incredible things using beacons in innovative augmented reality…
3 Reasons Why Bluetooth Beacons Don't Deliver.. Yet
A “Paradigm Shift”. That’s what the marketing for Bluetooth Low Energy (BLE) Beacons has suggested. We’ve also heard other buzzwords like “hyper-local contextualized content”, which is corporate jargon for “it serves you ads”. Apple introduced its iBeacon technology and Google followed suit with Eddystone, but they both agreed that these quarter-sized devices would revolutionize how consumers interact with retail locations, and beyond. So where is the revolution? Certainly, BLE Beacons have…
Techbook.de Coverage
Who's On My WiFi's Free Windows Agent was recently covered by Techbook in Germany. Here's a link to the article: https://www.techbook.de/apps/fremde-benutzen-wlan-whos-on-my-wifi Just so you know before you click the link, the article is written completely in German. However, if you use Google Translate with the link, you'll notice that it works fairly well on their write up of us. Thanks Techbook!
5 Top Smart Cities Have This in Common
The internet has an uncanny history of tiny companies disrupting behemoths of industry. It turns out, it’s not just startups flipping corporate superpowers on their head. Small, rural cities in the United States are proving they can not only compete with major cities like Vienna and Paris, they can beat them. It’s easy to see why cities want to be “Smart Cities”. The promise of efficient utilities, quick transit, and disaster recovery options are compelling economic advantages. Smart cities…
6 questions to ask yourself before buying WiFi Analytics
If you've been considering monitoring the wireless network of your event space, city hall, or coffee shop, you probably have quite a few questions about whether or not you really need a WiFi Analytics solution in the first place. We created an article in our new resources section to help you make the decision about whether or not a WiFi Analytics solution is really what you need, or if something else might be a better fit. You can read the article here: Do I really need a WiFi Analytics…