5 Questions to Ask Yourself when Unique Visitors Drop
Working with statistics is all about asking the right questions. It was Mark Twain that said, “Facts are stubborn things, but statistics are pliable.” It’s human nature to relax when things are improving, and panic when it looks like things are getting worse. Statistics tell a story. A downswing in visitation numbers begs several questions to ask yourself before coming up with a response. 1. Have the Open Hours or WiFi Hours changed? Open hours have the most significant impact on how many…
How to Attract Repeat WiFi Users
Grace had been the director of her Library for 12 years, but she was facing a problem. Her analytics showed that hundreds of people from the community were using the WiFi, but most of them were only using it one or two times and then not coming back. Something was causing guests to visit one time and then disappear. The community impact of her library was decreasing because of poor visitation. Grace needed a plan of action on how to entice people to continue using the Free WiFi at the library.…
5 Powerful Ways for Libraries to Increase First Time Visitors
Getting first-timers through your door is one of the hardest marketing tasks, especially on a tight budget. As a free educational center, you are vital to your community. Most libraries focus their time and effort to continue improving the resources they offer to their patrons, and they don’t focus as closely on talking about their successes to the people they serve. Libraries need to show off everything going on at the library. Let’s talk about how to do that. 1.Promote Events Your Library…
3 Ways to Increase WiFi Usage
WiFi is just another point of engagement for the modern business. Managing a physical space means you are now challenged to blend the digital and physical world and create an experience that people remember, and then tell their friends about. Whether you manage a rural library or a 5-star hotel, you are expected to please guests and reach back out to them. Communicating the advantages guests gain by connecting to the WiFi can be difficult. We’ll teach you a few basic strategies to improve…
Cloud Managed vs Cloud Analytics
When discussing wifi hardware options with customers, sometimes they become confused about whether or not they need a Cloud Managed access point solution to use a cloud based WiFi Analytics access point solution. There are also customers with security concerns about their “local network data being in the cloud” when it comes to WiFi Analytics. So let's start at the beginning. Cloud Managed vs On-Premise Solutions Cloud Managed hardware shouldn’t be confused with a Cloud based WiFi Analytics…
A Brief History of Location Analytics [Infographic]
A Brief History of Location Analytics Location Analytics is using data from a physical location to learn something. This article goes through a brief history of how this technology has changed over time. Like any other analytics, its power grows exponentially with each source of data added. At it’s most basic level, location analytics is just counting what happens is a space. In that case, it’s as old as mathematics. The inventor of Location Analytics would be a Sumerian shop-keeper counting…
Why You Need Location Analytics
Location Analytics will be as familiar as cell phones within the next 10 years. The technology is not a quantum leap. Your cars won’t fly, and your merchandise won’t teleport to front doorsteps. The reason Location Analytics is so important is not that the technology is so advanced; it’s because it’s so simple. You already have the hardware You already have all of the information that Location Analytics can tell you, but you probably don’t know how to get it. Think about the Access Points that…
Aerohive plugin now available
WhoFi is happy to announce the release of our new Aerohive Plugin. Now anyone with Aerohive access points can connect directly to WhoFi Analytics. WiFi Analytics offers additional insights and analysis with no additional hardware. All that is required is a Hive Manager Select account as well as a Whofi account. The integration is seamless and can handle both single and multi-location systems. The trend towards WiFi data being used to aid in business decision making is continuing.…
Aruba Plugin Now Available
WhoFi is happy to announce the completion of our Aruba integration and the release of our new Aruba Plugin. The East Meadow Public Library in East Meadow, New York became the first customer to use the new plugin. They booted up their server last Wednesday morning and began receiving WhoFi's WiFi statistics without the use of an additional agent. Now anyone with an Aruba network can plug in directly to Who’s On My WiFi Analytics with no additional hardware. All that is required is the…