WhoFi Publishes A Book About WiFi Analytics
WhoFi co-founder, John Kerber, recently published a book about WiFi analytics and how advanced technology can create stronger communities. The book, titled WiFi Analytics; Track, Improve, Grow, discusses how to help real-world spaces engage with visitors to create sustainable growth. It’s written for everyone from library managers to IT professionals. WhoFi provides the insight you need to better serve your communities. By publishing this book, we hope to help more people understand the value…
How To Improve Community Spaces In 2020
Communities thrive on interaction. A pleasant and well-designed public space or gathering place has the power to bring people together, which builds stronger communities through connection. When people are connected-every individual, parent, child, and family feel supported. These thriving communities take intentional effort and thoughtful planning. Voters, city planners, businesses and managers of public spaces work together to bring the vision to life. Many of these improvements require…
Businesses Must Adapt To Consumer Rights To Privacy With New CCPA Law
In recent years, businesses have faced increased pressure to comply with customer privacy regulations as consumers demand ownership over their valuable personal online data. California became the first state to set statewide privacy regulations with The California Consumer Privacy Act (CCPA) that is set to be implemented on January 1, 2020. If your company hosts data from any California citizens — which likely applies to most U.S.-based companies — then you will have to comply. California is…
Analytics of Regular Customers
Jason was a regular at the coffee shop. He had glasses and a white beard. Spending a few hours reading or working on his laptop on weekday afternoons is how we usually saw him. He was always friendly to the staff. He’d been coming so long that he had become a staple, one of the people we just expected to always be there. Then one day Jason stopped coming. And that’s when the questions started. Was he OK? Had he moved, or found a different coffee shop? Maybe he started a new job. Did our…
Blocking Adult Content on Public WiFi
As the manager of a venue that offers Free WiFi, you want to make sure that it is fast, reliable, and secure. You also want to make sure that your patrons have a comfortable experience. You want them to choose to come back again and again. One of your visitors accidentally or intentionally looking at adult content while using your Public WiFi is a tricky situation. This behavior can make your other guests uncomfortable. This sometimes leads to your internet service provider (ISP)…
Cohort Analysis
Cohort Analysis is now generally available for all WhoFi customers. The cohort function was added for directors of locations that wanted to see the direct impact of programs and events within their spaces. Rather than looking at your patrons as a single unit, breaking them into cohorts will help to identify patterns throughout the patrons life cycle. For example, if you host a popular Creative Writing group that is on Mondays afternoons, you can add all the patrons that attend into a cohort…
WhoFi Windows version 5.0 is now generally available
Windows version 5.0.5 was released last week on June 7th, 2019. Version 5.0.5 is the first generally available version of the Windows 5 series. With Windows Agent version 5, WhoFi has made some major changes from previous versions. Who's It For We changed the focus of the company from security to WiFi Analytics and Presence Analytics in 2015. However our free Windows version continued to be written about in consumer blogs and tech magazines as it was still useful. Although we've always…
Insights Emails
We are excited to announce the new Insights Emails from WhoFi that you, our customer, will start receiving early in June. The Insights Emails are a first step in helping directors or managers get a simple, digestible view of what is happening at their venue, and simple relevant steps to help improve their space. From customer conversations, it became clear that numbers for numbers sake are worthless. You don't want a bunch of numbers. You want to be able to know what's happening quickly and…
5 Ways for Co-Working Spaces to Increase First Time Visitors
Getting first-timers through your door is one of the hardest marketing tasks, especially when on a tight budget. As a co-working space, you are vital to your business community. It’s important that you promote your space so that new business owners look to you to plant their roots. Let’s go over a few ways to do that. Promote Spectacular Events Putting together the right events is all about finding the right audience. There are a ton of meetups that draw a crowd of existing and aspiring…
How to Identify What Caused a Spike in New Visitors
A big jump in new users can be great news, but you need to understand who these people are and where they come from. Let’s take an example from our Analytics to look how you can break down a recent influx of visitors and gain valuable insight from it.
Here’s a screenshot from our New vs Return Visitor dashboard:
